We’re not what you expected.
Every time you go to an “About” page, you end up getting some glowing laundry list of self praise about capabilities, skills, history, bragging rights, experience…”We’re so great. We’re really awesome. Really, we’re really awesome!”…blah blah blah. Is that really what you want to know about the company? Not really. (Besides, who says anything but good stuff on their about page anyway?) The truth is that no one really cares. They only care about what they benefit from it. We know it because we’re customers too. Think about it, what are you really hoping to find by reading this page? You want to know that you can rely on us. You want to know that you’re not going to waste your money. You want to know that we can help you grow your business so you can keep the lights on, hire better staff, upgrade your car to that new super-fast import (you know the one), and take that vacation to a tropical island full of warm white beaches, soft island breezes and fresh fruit growing on every tree.
This is what you really want to know.
So if we were any other same-ole-stuff agency, we’d tell you that we’ve helped create over $1.1 Billion in new business for our clients, most of which were small businesses, and we’d emphasize that the number was $1.1 Billion with a “B”. Even though this is true, we’d rather have you come away understanding that we don’t really care so much about the $1.1 Billion we’ve already helped create nearly as much as we care about what we’re going to create for you. If you’re like most, the concept of Billions of dollars (with a B, remember!) isn’t a concept you can even comprehend. Instead, you may want to simply increase sales by $10,000 a month or maybe a million or two this year — helping you reach that and do it quickly, without a lot of headaches and worry is what we’re most interested in. We’re thrilled about what we’ve done for other clients, but you’re our now, and we’re your future, and that’s what matters now.
Maybe if we were like those other guys’ websites you’ve already seen we’d tell you that we are capable of creating everything from logos to TV commercials, from websites to social media strategies, from killer ad copy to a good-old printed tri-fold brochure. Sure, we can do that, and do it everyday for companies just like you, but we’d rather tell you that a TV commercial, logo, brochure or social media campaign will only work for you if you truly understand who your customer is and what she really wants — that’s where we start every time because great TV commercials, logos, websites and social media campaigns are the product of being in touch with what your customer wants from you. Great TV commercials, logos, websites and social media campaigns aren’t the ones that are most remembered, funniest, get the most clicks, or that play on super-hyped sporting events, they’re the ones that get the best response from your customer. And that’s all we care about.
Pure awesomeness.
We’re really awesome, really we are — just ask our mothers, they’ll tell you. But you’re more awesome. And your customer is the awesomest of all. Let’s reach out to her and make a difference in her life. That’s how you’ll find yourself on that beach towel, worried only about whether the sunset will be as breathtaking as it was the night before.
Those moments you never forget
You know that feeling when you’ve stumbled on something unique? Something that widens your vision of what’s possible? Something that inspires you? Let’s create that experience for your customer.
