Getting business done is easier using a nice, sharp saw
Read more →Apples could be juicy gold mines, if you can only remove that tough exterior
Read more →Chances are, you’re not the best in the business, and you probably won’t be anytime soon. But guess, what? You don’t need to be. There’s an old joke that goes something like this: Two hikers come upon an angry bear. The first hiker says, “I’m sure glad I wore my running shoes!” The second hiker says, “Why? You can’t outrun the bear.” The first says, “I don’t have to outrun the bear, I just have to outrun you.” In business,
Read more →Can your company survive without social media marketing? You’ve been doing it along time without it, so you can keep going without it, right? Besides, isn’t it just a bunch of people with too much time on their hands, sharing things no one cares about, with people they don’t even know? If this is how you think about social media marketing, you’re just like EVERY other business owner was at one point. The only difference, is that many have realized
Read more →Want to know what’s ahead? Pay attention to what’s behind you. Marketing is everything in this world. It’s been a critical part of our lives for a very long time and as the infomation age advances, it will become even more critical. Think about it. What do we do that isn’t affected in some degree by marketing? We elect our leaders based on what we learn from the propaganda. We eat foods that appeal to us through their marketing. We
Read more →Nikola Tesla was a genius. Steve Jobs is a genius. Tesla died penniless. Steve Jobs is a billionaire. What’s the difference? Tesla thought outside the box; Jobs just made the box better. In business, changing the world is secondary to turning a profit. Sure, it might be nice to be mentioned in history books, portrayed in movies, thought of as one of the geniuses of the century, but that stuff doesn’t happen until you die. In the meantime, you have
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