YOUR VIRTUAL MARKETING DEPARTMENT…SWEET!
Results without the overhead…or the headache.
Have you found yourself needing some better marketing but putting it off for “more important” things? Or have you noticed your revenues declining but weren’t sure what to do about it?
In an economy like this, it’s really hard to rely on your product to drive revenues without consistent marketing — unless of course you run an orchard of money growing trees (and if you do, we’d like a tour!) But getting your own marketing going is a lot easier said than done. And the real trick is pulling it off while still managing to keep your business going and not blowing all your cash on no results.
If you’re like most business owners, you have two choices: 1) Hire a marketing director or marketing team or 2) Outsource your marketing. Option 1 entails having to find and hire the right person, training them, overhead to house them, cost to equip them, HR issues, legal issues, personnel disruption, and so on. Fun. Option 2 leaves you with the burden of finding the right source, and the blind, gut twisting desperate hope that they will deliver for you.
We provide you with a third option: Sweetsource it!
Sweetsourcing (partnering with Loud Sugar) gives you the control and convenience of Option 1 without the fear and unknown of Option 2 (it’s like having your cake and eating it too, with extra frosting!)
Sweetsourcing is the simple way to pump your sales and marketing to not just make them perform the way you want them to, but actually create more opportunities than you expected ( and the best part is that it doesn’t gobble up all your time and it works especially well for businesses from 1-100 employees, even if you’ve never marketed before or struggled to get any results from your marketing in the past!) How?
For most business owners and managers like you, running your marketing is time consuming, difficult, confusing and at best, a shot in the dark. Does any of this sound familiar?
- Have you been reluctant or embarrassed to refer someone to your website because you knew it wasn’t the quality you really wanted?
- Have you created a website hoping to get a lot of online traffic, only to wait day after day while nothing happens?
- Have you advertised on radio or TV only to see your money disappear with no return?
- Have you done direct mail advertising that got disappointing results and then only got worse after trying it again?
- Have you had an advertising sales rep (that you were trusting to guide you) tell you to keep your ad that isn’t working going longer because “advertising takes time to work”, only to just lose more money?
If you answered Yes to any of these questions, you’re not alone — believe it or not, we’ve even each experienced these. Our founder, Tracy, personally experienced every one of these years ago when starting his first company. He’s done the direct mail campaigns that didn’t produce anything. He’s put up a “really cool” website that looked amazing but didn’t get anyone to call him. He’s had the “helpful” ad reps encourage him to waste more money under the assumption that advertising just takes time to work. Yeah, we’ve all heard that old wives tale that ad reps love to use — you know the one, “It takes 37 times of hearing an ad before a customer chooses to buy.” Fortunately, we’ve since proven time and time again with our clients that this age old lie is nonsense — not only that, but proven that you can actually create sales the first time your ad runs!
The proof is in the pudding
Our friends at the law firm of Mainor Eglet experienced much the same thing. They’re a Las Vegas law firm, highly respected by their peers, but not exactly well known to the public. They don’t advertise aggressively at all like a lot of the other law firms in Vegas. In fact they only advertise at certain times or in response to certain events. So what does that mean? It means they have no brand awareness in the market. Nobody outside a room of lawyers even recognizes their name, let alone know what they do or why they’re so much better than anyone else. Like you, before Sweetsourcing their marketing, they had tried advertising before only to find disappointing results. You lose money quickly when you’re putting up billboards and yellow pages ads that don’t work!
Wasting money is frustrating.
In fact, from what our clients tell us from their previous experiences, it downright sucks.
When Mainor Eglet contacted us, they were frustrated with their results and wanted something better. They needed something to work. We helped them do just that. In fact, we put them into a strategy that cost 1/8th of what they were spending and brought in 3200% return on their investment. A short time later, when a major medical malpractice scandal hit (a big opportunity for a law firm), Mainor Eglet got more calls than any other firm — in fact they harvested nearly 8 times more leads than any other law firm in the city, spending less money, against much better known brands, and in the most competitive legal market in the country. It wasn’t by accident, it was because they Sweetsourced the marketing. We delivered.
So, maybe you’re not a law firm — can Sweetsourcing your marketing with Loud Sugar bring you positive returns too? We can’t say you’ll have mind-blowing, bank-busting results like this everytime (anyone who would claim this is either a magician or a con artist!) but the only time we haven’t created a positive return on investment for a client is when our strategy wasn’t followed. Every company, has room for improvement, and we are particularly good at finding ways of doing just that.
Don’t take our word for it, or anyone else’s for that matter.
Everyone says they’re great on their website, and everyone can get a few good clients to write testimonials. So, instead, we give you the chance to let us prove it. Put us to the test. Taste the sugar! Get our free marketing analysis. We’ll show you your strengths and your weaknesses. We’ll direct you what you should do. Yes, we’ll GIVE YOU THE STRATEGY BEFORE YOU PAY US A DIME! In fact, this may be the most valuable thing you’ll find on this website. And guess what? We’ll give it to you for free and it’s up to you what you do with it — take it and run, hire another agency, or let us help you with it — it’s up to you. We hope you’ll choose us, because we dig helping cool people improve their revenues, but in the end it’s your choice.
Sweetsourcing has one objective: improving your revenues. Unlike hiring an employee, we don’t work for our raise, we work for your raise. And unlike the typical agency, we don’t care about winning awards, we care about winning you more customers.
Let’s sweeten the deal for you. Sweetsource your marketing today.
